Proctor and Stevenson had been using youtube as one of their marketing streams for some time but had found that the platforms engagement had started to drop therefore they wanted to bring the content from their youtube channel into a new content centre within their website.
We found the solution by implementing new collection management systems within the website to make sure that the new content was able to be scaled by the marketing team and a back end filtering system using Jetboost to help categorise the new page. Secondly we focused on an inner page that contained the videos and their playlists to create a fully integrated content centre.
Proctor and Stevenson had a vast wealth of blog content on their website with many blogs relevant to different areas of the business therefore they needed a way to search and filter the knowledge hub to make the relevant content appear for the users.
Using Jetboost as a back end system paired with Webflow as our front end system we were able to create a no-code solution to filtering the P+S knowledge hub, focusing on uniforming the new components with the rest of the website kept the harmony of the atomic design process used within P+S.
The challenge was to transform Spotify from a listening experience into a social experience by enabling people to share the audio that means the most to them so that they are able to build a deeper connection with friends and artists. The aim was to help people share their content easily and make the platform a more personal experience.
By exploring the information architecture and visual language that had already been build within the Spotify app I expanded to "Connect" a new way for music lovers to interact with one another and also with their favourite artists at a time heavily associated with lockdowns and the lack of events the new features of the app focused on live streamed tickets events which users could invite friends to and watch as a group as well as group playlists to enhance the social experience.
Proctor and Stevenson felt that the current digital brochure had become outdated and needed a new digital brochure to present to their clients in the middle east, it needed to not only reflect more traditional editorial styles but also reflect the studios abilities within design.
The solution was to create a brand new digital brochure. Using Webflow we developed a new website that featured the editorial styles of the P+S printed brochures but within an easily accessible web format to bridge the gap between traditional editorial and website design.
Burges salmon LLP is the UK-based law firm that has been helping businesses with their legal needs for over 30 years. They were looking to update their brand values with a new internal engagement campaign that would inspire all employees to participate in some way with the new brand values. The campaign needed to be engaging and rewarding for all staff members, but also easy enough for someone who wasn't used to using social media platforms like LinkedIn or Twitter.
By focusing on using the brands guidelines to create vibrant and eye catching sets of posters which features the brands gradients for the internal facing posters and friendly, engaged staff for the external posters. We also developed a new internal experience website that would feature on scroll page animations and be used as the home for the new business proposition and marketing assets.
Skin deep started as an investigative research project classed as my final research project for university, I wanted to gain a further understanding about the reasoning people got tattoo's and whether there was a link between tattoo's and mental health issues. The aim was to create a transferable brand and campaign which focused on the user demands of being print first and not relying heavily on social media.
The solution came from looking to bring in elements of anti design and grunge revival within the design styles to connect with the target audience through a rugged and unique campaign style that was able to be translated within a printed zine and across poster advertisements whilst building elements through the use of tattoo needles to make marks and textures.
The South West design + digital student awards are an annual event ran by proctor and Stevenson to give students within the south west the leg up into the industry. This year the theme was 'Be bold, go wild' which had been created with a grunge style which was needed to be carried throughout the social media.
By using some of the existing assets and creating additional assets that would fit into the brands theme for this year we were able to create unique yet uniformed set of animations that would jump out not only from the norm but also from the P+S branded marketing.
With an upcoming trip to the middle east for the account managers and senior team at Proctor and Stevenson we were tasked with creating a piece of interactive marketing material which would be created as a leave behind for Ramadan.
We started by creating a new video animation for Ramadan and then implemented the image within the front of a printed postcard by then combining this with Artivive, we implemented augmented reality into the frontside of the card so that when scanned using the app it would play the animation.